We all know that big corporations can unfairly fight off legal challenges from smaller entities by via the well-known phrase “dragging it through the courts”. Especially so in the US where there seem to be many, many layers – that end up at the Supreme Court. But to get there, from a lowly first court case can take a decade and millions spent by the little party.

So, consequently, most aggrievances against big corp are never heard. That of course is not fair.

So whenever a civil case between an entity worth over $x and another worth less than $x – we could start with above a billion versus below a million, they need to go to a special, new court designed just for that. It is nothing other that a shortcut to the Supreme Court, to save the torture of through the courts. But it can cover all the other tactics that the rich utilise that I am not aware of.

The rich would struggle to argue against such an efficient system.

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The only argument for having their own products, instead of the same product that is not an own-brand (someone else is still manufacturing it), is that it makes them more money. Surely that alone is a reason to stop it, and stop major supermarkets chains from getting bigger.

Unfortunately the argument that it provides cheaper products for the consumer tends to help it win antitrust cases – such laws only exist to protect consumers, not to stop Amazon getting bigger.

Regardless, it should be stopped, and it can be done so with a blanket law that doesn’t target just Amazon:

• If you sell just one product type primarily, say car tires, then you can sell your own brand alongside the others that you sell, as long as it is disclosed as you own brand
• If you sell a variety of products – like a supermarket – then you cannot sell your own brand of product. No excuses or exceptions. Unless everything in store is your own product.

Prompted by Amazon buying Roomba – you can’t be the dominant marketplace and sell your own products, it is a conflict of interest

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